Today, the physical distinction of space is fading due to changes in the post-COVID-19 era and the increase in single-person households, and it is also bringing about changes in lifestyle. As the time spent in a residential space increases due to social distancing and non-face-to-face activities, the perception of a residential space is changing, not just a living space, but a space where various activities such as work and hobbies can be combined.This study aims to expand the range of sales channels and provide products and services by providing multichannel consumers with experience elements directly to experience product quality and convenience, and by applying strategic experience module elements.The research method compared and analyzed the precedents of domestic and overseas lifestyle shops that operate both online and offline stores used by multichannel consumers, and theoretically considered lifestyle shops and home furnishing spaces based on literature research and web search. Based on previous studies, multichannel retailing characteristics are derived to create a table, and the effect of experience on purchase selection behavior is analyzed and conclusions are drawn in the home furnishing space reflecting the characteristics through case studies. The scope of the study recently changed the form of business to lifestyle shops or targeted existing lifestyle shops with high consumer inflow, and derived experience module design elements and multi-channel selection behavior expression characteristics through lifestyle shops in the form of complex cultural spaces. The purpose of this paper is to pay attention to lifestyle changes and to present a lifestyle shop space tailored to changes in consumption types. Despite the increase in web roaming, there are few offline stores where you can experience brand identity, and as a result of analysis, it can be seen that the space composition is limited in the lifestyle shop of the complex space and the application of experience module elements is less. Expressive characteristics and design elements should be expanded and applied to space so that consumers can experience the brand"s life design and experience it. By maximizing the characteristics of multi-channel retailing and flexibly applying empirical elements to various space types, it is hoped that it will be a brand marketing approach that can increase consumer desire by increasing consumer empathy