As Online and Offline service appears at the world, O2O services have become common interest in most people"s lives. For China, this Internet-based and mobile device-based service has created tens of billions RMB in market size of China. Although China"s O2O service market is huge and has great potential, when consumers use O2O services, they still tend to use several different O2O service providers at the same time because of insufficient motivation. This research is based on motivation theory to study consumers" repurchase intention. Compared with previous studies, this study has the following differences. First of all, this study is to empirically investigate Chinese consumers" intention to repurchase through the O2O service. Second, this study uses webrooming and entertainment as the characteristic variables of O2O services. Finally, the path analysis of research model using structured equation model is conducted. According to the hypothesis test, this study found that: 1) Perceived usefulness and perceived enjoyment have a positive effect on repurchase intention; 2) Webrooming has positive effect on perceived enjoyment and perceived usefulness; 3) The characteristic variables of O2O services, such as Webrooming, Interaction, Social Influence and Entertainment, have positive effect on consumer motivation, based on utilitarian and hedonic motivation.