The objectives of this study was to understand Chinese consumers regarding their wine consumption and to explore dimensions reflecting Chinese consumers" cognition to wine by conducting semantic network analysis of data collecting from online channels. The data collection was conducted by Textom with "Chinese wine consumers" as keywords to collect relevant data and data span is from Jan 1st, 2016 to Dec 31st, 2020. Data analysis was performed by Ucinet 6.0 with centrality and CONCOR analysis. As results, words like "price", "market", "export" were with high visibility. In addition, four clusters were explored which are "Marketing", "Origins of Wine", "SNS" and "Travel". Specially, "SNS" cluster included words such as "taobao", "online", "twitter", "ecommerce" which were important sections of SNS were revealed in this segmentation. This cluster demonstrated that instrumental strategic data for research and industry development by reflecting segmentations that consumers are interested in and express in the internet. The results of this research provide an instrumental research scheme for the future research of Chinese wine consumption. Further implications for industry development were discussed as well.