With its history dating back five millennia, the art of creating harmonious surroundings – commonly referred to as Feng Shui – has become deeply rooted in Chinese culture. Yet despite its significant effect on peopleʼs daily lives, a dearth of research is available on how Feng Shui influences consumersʼ decisions. This study investigates the influence of Feng Shui on customersʼ attitude based on their regulatory focus, providing suggestions for business opportunities. Three studies examine whether Feng Shuiʼs goals influence participantsʼ decisions and feelings of appropriateness. Study 1 demonstrated that the fit between Feng Shuiʼs suggestions and consumersʼ regulatory focus impacted decision making. Participants were more likely to adopt the Feng Shui practitionerʼs suggestions of a goal compatible with the consumersʼ regulatory focus. Study 2 provided evidence that a regulatory focus also impacts participantsʼ peace of mind. Study 3 tested whether the value experienced from regulatory fit is reflected in the price. Specifically, promotion-oriented individuals feel more accepting of promotion-focused Feng Shui that is consistent with an approach goal while prevention-oriented individuals are more persuaded by prevention-focused Feng Shui that is consistent with an avoidance goal. When the Feng Shui appeal is compatible with the self-regulatory focus, individuals demonstrate a greater feeling of appropriateness and produce a higher level of peace of mind.