New Clothing Adoption in an Islamic Market
- Resource Type
- Article
- Source
- 산경연구논집(JIDB) 5. 4 (2014): 13-22.
- Subject
New Product Adoption (NPA) Attitude towards Consumption (ATC) Religion, Positive Word of Mouth Peers, Demographic Characteristics - Language
- Korean
- ISSN
- 22334165