Purpose: This study examines the export competitiveness of major countries competiors of Korea—China, Japan, the U. S. and Germany—for items at each processing stage and major consumer goods in the Indian market, which is expected to have high potential for future economic growth in the New Southern Region. It also presents a plan to promote exports of korea. Composition/Logic: This study analyzed Korea's export competitiveness in the Indian market using the Trade Specialization Index(TSI), Market Share Expansion Ratio(MSER)-Export Similarity Reinforcement Ratio(ESDR), and Constant Market Share(CMS). Findings: The TSI analysis showed that Korea's export competitiveness was strengthened in semi-finished products, but weakened or lost in other items. Among major consumer goods, medical supplies and devices have strengthened their competitiveness. And household processed food and cosmetics have improved their competitiveness. In the MSER-ESDR analysis, export competitiveness with China, as wellas other countries, was weakened in major items at the processing stage. Among major consumer goods, the apparel sector showed weakened competitiveness compared with other countries. In the CMS analysis, it was found that Korea’s exports declined from 2005 to 2020, due to the competitiveness factors except for primary products and semi-finished products. During the pandemic, Korea’s competitiveness appears to have increased except for semi-finished products. Based on the results of this study, the measures to stimulate exports to the Indian market could be as follows. First, to promote of export through CEPA renegotiation with India, and second, to expand the export base by supplementing production network through localization. Lastly, to enhance government support for small and medium-sized export companies. Originality/Value: The study is meaningful in analyzing the export competitiveness of items at the processing stage and major consumer goods in the Indian market, which has the highest growth potential among the New Southern Regions. The results of this analysis are expected to be helpful to the companies planning to enter the Indian market and to help the government to establish appropriate economic policies.