移动医疗APP近几年在中国快速发展, 特别是随着COVID-19的爆发, 越来越多的人开始通过移动医疗APP在线获取医疗健康服务。本研究以移动医疗APP质量、用户对移动医疗APP熟悉程度为研究视角, 分析了影响用户满意度的因素。基于更新的信息系统成功理论(UDMISS), 考察已有的相关研究, 建立了包括3个维度、4个变量的研究模型, 提出了和研究相关的假设, 并对移动医疗APP用户进行问卷调查, 使用PLS-SEM以及SmartPls3.0对问卷数据进行分析, 对研究模型进行评价, 并且对提出的假设进行了验证。通过本研究期待为移动医疗APP企业的发展和营销提供理论基础和实践指导。
Mobile medical APP have developed rapidly in China in recent years, especially with the explosion of COVID-19, more and more people have started to access medical and health services online through mobile medical APP. This study analyzes the factors affecting user satisfaction by taking the quality of mHealth APP and users’ familiarity with mHealth APP as the research perspective. Based on the updated theory of information system success (UDMISS), the existing related studies were examined, a research model including 3 dimensions and 4 variables was established, hypotheses related to the study were proposed, and a questionnaire survey was conducted on mHealth APP users, and the questionnaire data were analyzed using PLS-SEM and SmartPls3.0 to evaluate the research model, and the proposed The hypotheses were validated. This study is expected to provide theoretical basis and practical guidance for the development and marketing of mobile medical APP companies.