With China's rapid economic development and rapidly improving living standards, there are many rich layer for luxury bags of Chinese consumers also increased sharply, especially young people, for luxury bag purchase rate has reached more than seventy percent.This study is divided into two types of research on the theory and practice, first of all, using the theory of research methods for luxury definition, characteristics, market situation, the pre-research of the luxury bags purchase, secondly, to study the Chinese consumers for luxury bags purchases in Beijing, Shanghai, Guangzhou, Shenzhen, Xi’ an, Hunan, Liaoning and other provinces and cities, from December 2016 to January 2017 and a total of 250 survey papers, the final analysis including 228 valid questionnaires, The statistics program SPSS 20.0 was used to analyze date. The results were drawn by methods of the frequency analysis and logistic regression analysis.The results of the studies are listed as follows:Firstly, the research shows that female consumers in the luxury bag to buy 186 is much higher than male consumers 42, including 135 married, 93 single. Most luxury bags purchase age of 30 generation. About the highest degree of purchasing power was college graduated.Company employees are most likely to buy luxury bags. Income in 5000 -10000 range most luxury goods package. Secondly, it showed that the buying behavior is most meaningfully influenced by ‘improve the social status’in the results for 13 of property. Thirdly, it was found that 30s,university student , college graduated and master are influenced by property of ‘improve the social status’ in the result of the logistic regression analysis