Green marketing becomes a crucial factor influencing international firms’ success because of many countries’ environmental protectionism and green consumerism. China places more emphasis on eco-friendly business in the recent years than before. Therefore, it is important to explore Chinese firms’ green market strategy because China has been considered to be a factory of the world. Despite this importance, few studies have investigated those firms’ green marketing strategy. The present research attempts to analyze how Chinese firms do green marketing. Case studies were conducted to achieve this purpose. Several Chinese firms Monmilk group, Suning Appliance group, Shandong weiqiao group, were analyzed by focusing on their 4Ps’ mix including product, price, promotion, and place. Based on this analysis, the current research provides a green marketing model that drives business success in China. In addition, this research proposes ideas of green marketing strategy for firms that want to create value and to achieve performance in China. Finally, this paper discusses implications for business practice, indicates research limitations, and concludes with some suggestions for future research.