Corporate social responsibility is that corporate should be responsible for employees, consumers, community and environment although it is busy in creating profits for shareholders, and bearing legal responsibility. It has increasingly drawn people’s attention with the development of economy since a American scholars called Sheldon put forward corporate social responsibility in the 1920s. In recent years, with the rapid development of economic in China, The social responsibility of Chinese corporate have been paid more and more attention, the emergence of a number of positive corporate social responsibility, the academic research on corporate social responsibility also has changed from theoretical research to empirical research on consumer behavior. This paper focus on Chinese household electrical appliance enterprises as the research object, the corporate social responsibility is divided into product liability, trading responsibility and contribution to social responsibility. And used the corporate image and products reliability as intermediate variables to analysis Chinese consumer purchase intention. According to the response samples, we compared and analyzed the foreign home appliance enterprises and the local home appliance enterprises in China. The results again proved that corporate social responsibility could positively influence on consumers' purchase intention. Although the Korean enterprises on behalf of the foreign-funded enterprises in China fulfill the social responsibility of consumers well, the lack of adequate understanding of the solution result in a certain influence of consumers' purchase action, thereby affecting the company's operating results. Consequently, enterprises should strive to publish corporate social responsibility reports to the public, increase fairness and transparency, and the government should also express affirmative and publicity guidance on the conduct of enterprises.