FTA is a trend that has spread throughout the world. It is inevitable among the countries in the world as an economic flow. In particular, as a country, it is the very high foreign dependence that is promoting the FTA actively for Korea. Though the FTA with China has been promoted to start lately, the speed is very fast. Free trade agreement has become the most important trade agreement, Korea is China's largest trading partner. China and Korea will remove tariffs on all 92% of goods from China in the 20 years after the entry into force of China and Korea, China will eliminate 91% of South Korean products import tariff of. Yonhap news agency said that China and Korea FTA is expected there will be helpful to bilateral trade volume exceeded 300 billion dollars, compared with 2012 215.1 billion dollar increase of 39.5%. The total gross domestic product (GDP), which is a regional total of the free trade agreement with Korea, will rise to 73% from the current 61% to.With China and Korea FTA is about to be formally signed, Korea's trade industry has begun to take appropriate measures for the entry into force of China and Korea after the trade work done enough to prepare for the FTA. Korea trade and investment in the revitalization of the commune in Beijing to build the "Korean Commercial Plaza" will be officially opened in March. Then South Korean import and export bank and Trade Insurance Corporation, more than 20 Korean companies will enter the office, play a "bridgehead" role for the Korean companies to enter the Chinese market.In addition, the Korean trade association will be officially established in March 11th, the Chinese counter, to support the Korean companies to enter the Chinese market. China's counter will provide the necessary services and support for enterprises engaged in China's trade and economic cooperation in the area of origin management, opening up export markets and lifting non tariff barriers.Korea-China FTA negotiations started in May 2012, is the most extensive coverage of China's foreign trade, involving the country's largest trade area of the fta. In the opening level, the liberalization of trade in goods more than 90% items ", trade volume 85%". The scope of the agreement covers trade in goods, trade in services, investment and rules in a total of 17 areas, including e-commerce, competition policy, government procurement, environment and other economic and trade issues in twenty-first Century".November 30, 2015, the Korean parliament was discussed, approved the China ROK FTA, the official entry into force in December 20th.China-Korea free trade agreement will be implemented in December 20, 2015 the first step down tax, in January 1, 2016 the implementation of the second step down tax.According to the agreement between China and Korea tariff reduction program, by using the data of 2012 as a benchmark, China achieved zero tariff products will eventually reach 85% of the tax mesh imports and 91%, South Korea to achieve zero tariff products will eventually reach 91% of the tax mesh imports and 92%. January 1, 2016. The Chinese side to implement zero tariff number ratio will reach 20%, mainly including part of electronic products, chemical products, mineral products, such as; Korea to implement zero tariff number proportion will reach 50%, mainly including part of the mechanical and electrical products, steel products, chemical products, such as.According to News Agency Feb. 25, report said, China and Korea Free Trade Agreement (FTA) today into the initialization, the English version of the agreement has been released and thereafter will be transformed for both language versions, and in the first half of the year was formally signed. Initialization phase is a step closer to formal implementation. Korean officials see it as the country's most important trade agreement.Korea-China FTA negotiations started in May 2012. On 10 November 2014, Chinese President Xi Jinping and Korean President Park Geun hye together to confirm the end of China ROK FTA substantive negotiations. The Chinese Ministry of Commerce has said it is the most extensive coverage of China's foreign talks to date, covering the country's largest trade area. reported that the agreement only English version will be transformed into the two languages after the formal signing of the agreement. The two governments agreed to formally signed in the first half of 2015, China and Korea FTA. South Korea's Ministry of trade, industry and energy said in a press release. Of course, the free trade agreement still needs to be approved by the legislature of the two countries before it can be implemented. Korean government also said that the government will do its best to continue to agree with the resolution of the national assembly, making our enterprise (Korean companies) can benefit from China and South Korea FTA as soon as possible.With China is WTO, the cosmetics import duty is being reduced gradually, so the imports of cosmetics are expected to continue to increase in the future. If FTA can be signed, it will not only make tariff to reduce but also benefit varieties of barriers. Korea companies will provide a good environment and condition, to enter to the Chinese market. Korea cosmetics exports are expected to increase in China.With the Korea-China FTA, cosmetics export to China have major impacts as follows the consumer market growth, the price competitiveness, the Korean branding effect, the entry barriers, and technology investments in China. Korea is small cosmetics companies benefiting from the Korea-China FTA, will be provided a good environment to enter the Chinese cosmetics market. At the same time, in order to expand exports, not only the Korea cosmetics companies but also agencies are searching ways to respond the Chinese market positively. And trying the best to promote the maximize profit.
FTA은 회원국들 간의 상품, 투자, 서비스, 정부조달, 지재권 등에 대한 관세 및 비관세 장벽을 완화하여 상호간의 교역 증진을 촉진하는 특혜무역협정을 뜻하며 특히 관세를 철폐하는데 주요 초점이 맞춰져 있다 지역무역협정이 주류를 이루고 있으며, 자유무역협정→ 관세동맹 → 공동시장 → 단일시장 등의 단계를 통해 경제통합으로 나아간다. 2016년 3월을 기준으로 할 때 WTO에 의해서 파악된 지역 간의 무역협정 발효건수는 427건에 이르고 있으며, 이 중에는 상품무역에 관한 FTA이 240건으로 제일 높은 비중을 차지하고 있다. 시기별로 보면 지역 간의 무역협정은 1995년 WTO 출범 이후에 급증하였는데 427건의 전체 협정 중에서 1995년 이후에 전체의 88.3%에 이르는 377건이 발효된 것으로 확인되고 있다. 본 논문은 한·중 FTA가 한국화장품의 대중국 수출에 미치는 주요인은 소비시장의 확대 및 고급화 브랜드, 품목의 다양성, 가격을 통한 시장 경쟁력 확보, “한류”브랜딩 효과, 시장 진입장벽의 완화, 현지 직접투자의 안전성 확보와 제조 및 기술수출, 한국의 중소화장품 업체 수혜 등으로 요약된다. 중국 수출 증대방안으로는 현지화, 시장 세분화를 통한 틈새시장 공략, “한류”의 활용과 구전 체험 마케팅, “Made in Korea” 라는 원산지 효과의 활용, 중소 화장품 기업들 간의 공동 협력, FTA 컨소시엄 설립, 정부 및 관련 기관의 적절하고 충분한 지원 등이 필요한 것으로 요약되었다. 특히 한중 FTA 체결에 수반되는 관세인하와 비관세장벽의 완화로 인해 발생하는 유리한 조건을 최대로 이용하면 수출 증대효과가 크게 나타날 것으로 기대된다. 이와 함께 업체와 정부 및 관련 기관의 지원과 협조에 의한 FTA 체결 및 한류의 활용 방안 모색, 보다 나은 상생의 상호 신뢰 구축으로 국가와 브랜드 경쟁력을 높이는 것이 필요할 것으로 판단된다.한국화장품의 향후 중국진출시장은 한·중 FTA 체결로 급물살을 탈 것으로 예측된다. 중국에서 중저가 브랜드가 상대적으로 높은 비중을 차지하는 지금 FTA 체결로 인하여 중국내 시장위치를 더욱 확고히 하는 요인이 될 것이다. 원가절감과 품질향상, 광고 및 홍보 예산 증대 등을 통한 마케팅 전략으로 중국에서의 한국화장품 브랜드는 중국 구매자들에게 큰 호응을 얻을 것을 보인다. 따라서 한국화장품 업체들은 향후 FTA의 득과 실을 자세하게 분석하여 외국 경쟁브랜드에 비해 확고한 상위 포지션을 갖추어 필리핀에 진출한 일본의 도요타와 같이 중국의 국민브랜드로 인식되어 중국의 국민화장품으로의 성장을 계속하여야 할 것이다. 본 연구는 한·중 FTA와 중국 화장품시장의 특성 및 현황에 대해 심층 분석을 하고, 이를 통하여 한국과 중국 간의 FTA 체결에 따른 한국 화장품의 대 중국 수출에 미치는 영향을 살펴본 후에 한국 화장품의 중국 수출을 확대할 수 있는 방안을 모색하였다.