Experience is being considered as a new value of consumption since the “economy experience time” is coming. More and more consumers focus on not only the quality, function as well as price of production and service, but also the feeling of consumption. Enterprises begin to concern the value that the”experience” brings to consumers. Furthermore, they will devote themselves to increase the influence from “experience” in order to improve the customer loyalty. With the background mentioned above as well as plenty of literature review, the writer decides to choose customers in cinema as research object to look at their consumption experience, discussing the relationship between consumption experience, experience value and customer satisfaction, customer loyalty,in order to analyze how consumption experience have influenced customer loyalty as well as other relevant factors.