Korean Wave and Korean products have been emerging almost all around the world. Since the establishment of the diplomatic relationship between China and South Korea in 1992, enormous amounts of Korean culture and products have been flooded in the Chinese market. Recently, Chinese people have been actively consuming Korean movies, entertainments,musics, games, publications, animations, and concerts. Accordingly, the Chinese cultural market has been hit greatly by many successful entrants of Korean cultural industry, especially the broadcast media. However, the Korean Wave has also been met with backlash in Chinese market with the development of China’s cultural industry and the anti-Korean sentiment. Under this background, this research aimed systematically to analyzed the consumption patterns of Chinese people’s Korean Wave or Hallyu, suggest some directions for enhancing the Korean cultural product’s competitiveness and the alternatives for the Korean cultural industry to succeed in China.