An Empirical Analysis of the Role of Social Media in Korean Media and Product Consumption
- Resource Type
- Article
- Authors
- 이혜은; Quan GAO; 유세경; 정윤경
- Source
- The International Journal of Advanced Culture Technology , 6(4), pp.179-189 Dec, 2018
- Subject
- 과학기술학
- Language
- English
- ISSN
- 2288-7318
2288-7202
In the era of the Korean Wave 4.0, it is essential to investigate how social media usage influences Korean media consumption and then affects the future intention to consume K-Culture products. This study showed that the path of social media usage- Korea-related knowledge- Korean media consumption- the future intention to consume K-Culture products did not exist, and that the path of social media usage- Korea-related knowledge- the future intention to consume K-Culture products occurred. The implications and limitations were discussed.