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The purpose of this study is to identify the main factors of ready-to-heat purchase motivation and consumption value, which are constantly increasing among the detailed types of home convenience meals and to identify the impact relationship between continuous purchase intention. To this end, an online survey was conducted on consumers in their 20s and 60s who have purchased ready-to-heat from June 15 to June 29, 2023, and the final 314 responses were used for analysis. The study found that consumers who buy products for convenient reasons feel functional consumption value, and consumers who buy products for economic motivation feel more emotional consumption value. In addition, as the ready-to-heat purchase economic and convenient purchase motivation and consumption functional and emotional consumption value that consumers want to purchase increases, continuous purchase intention increases. These results are meaningful in that they provide an opportunity to predict and leverage real impact by considering ready-to-heat buying motivation and consumption value together.