This study examines tourists who visited Panda National Park in Sichuan Province. We analyzed the relationship among tourists' experiential tourism motive, tourism satisfaction and revisit intention with prior knowledge as a moderating factor. In this study, the effect on the hypothesis test results will be explained as follows. First, experiential tourism motivation was analyzed to have a positive influence on tourism satisfaction. Second, experiential tourism motivation was analyzed to have a positive influence on revisit intention. Third, it was analyzed that tourism satisfaction of tourists had a positive influence on revisit intention. Fourth, it was analyzed that there was no moderating effect of prior knowledge on the relationship between experiential tourismmotivation and tourism satisfaction. Fifth, as for the moderating effect of prior knowledge on the relationship between experiential tourism motivation and revisit intention of tourists, the social relationship pursuit factor was analyzed to have a positive moderating effect.