This study examined the psychological structure of "images of Kendo" in Kendo club students and general students. This study included 513 subjects (138 male, 375 female, average age 19.6±1.22 years old), who were asked to write the 10 sentences that came to mind after the phrase "Kendo is" on a questionnaire. Of those sentences, they were asked to choose the one sentence evoking the strongest image of Kendo. Text mining of selected sentences extracted words, and the relations between them were analyzed.