To examine the impression including the visual deliciousness with label color in PET bottled black tea, the impressions of the combination between label color and color of black tea were measured using subjective evaluation and SD method with varying the way of its combination. For the stimulus, they were three types of black tea and eleven types of label color rapped in the PET bottles. In the results, the common black tea and yellowish black tea are evaluated visually delicious in reddish and yellowish colored label of PET bottles, whereas the value of visual deliciousness in the reddish black tea is lower than the others. Overall the results are a similar tendency to those of previous studies. In conclusion, it was shown that both the color of the tea beverage and the color of the packaging label have an effect on the evaluation of the taste and impression.