Where's the Beef? Why Burger King Is Hungry Jack's in Australia and other Complications in Building a Global Franchise Brand
- Resource Type
- article
- Source
- 28 Nw. J. Int'l L. & Bus. 171 (2007-2008) / Northwestern Journal of International Law & Business, Vol. 28, Issue 2 (Winter 2008), pp. 171-214
- Subject
Government and Politics Law - Language
- English
- ISSN
- 0196-3228