A Myth and Media Management: The Facade Rhetoric and Business Objectives
- Resource Type
- Topic overview
- Authors
- Kreft, Jan
- Source
- Myth in Modern Media Management and Marketing. 2019, p118-141.
- Subject
- Language
- English
A Myth and Media Management: The Facade Rhetoric and Business Objectives ABSTRACT INTRODUCTION The mythical dimension of social media organisations is constantly maintained by their users, and at the same [...]