Myth and Storytelling: The Case of the Walt Disney Company
- Resource Type
- Topic overview
- Authors
- Boguszewicz-Kreft, Monika; Żurek, Piotr; Kreft, Jan
- Source
- Myth in Modern Media Management and Marketing. 2019, p22-49.
- Subject
- Language
- English
Myth and Storytelling: The Case of the Walt Disney Company ABSTRACT INTRODUCTION Myths have been developed since prehistoric era ( ). Similarly to arts, religion and language, they are symbolic [...]