Researching YouTube: Methods, Tools, and Analytics
- Resource Type
- Topic overview
- Authors
- Khan, M. Laeeq; Malik, Aqdas
- Source
- The SAGE Handbook of Social Media Research Methods. 2022, p651-663.
- Subject
- Language
- English
Researching YouTube: Methods, Tools, and Analytics M. Laeeq Khan and Aqdas Malik INTRODUCTION Social media use has become an integral part of the lives of billions across the globe. As [...]