[Purpose] This study was conducted with the aim of providing basic data to investigate the relationship between realism perception, satisfaction, and continuous behavior through the golf course YouTube reality content program, to find out the ripple effect of single-person media content that has recently emerged as a new media and to help find marketing plans using it. [Method] To this end, a survey was conducted after visiting golf practice fields in Seoul and the metropolitan area to check whether golf participants watched YouTube reality contents, and a total of 300 questionnaires were distributed and collected, and 288 of them were used for analysis. [Result] first, it was found that the perception of realism through the golf course YouTube reality content program had a positive effect on satisfaction. Second, it was found that the perception of realism through the golf course YouTube reality content program had a positive effect on continuous behavior. Third, satisfaction with the golf course YouTube reality content program was found to have a positive effect on continuous behavior.