소비자 특성에 근거한 흡연 디마케팅 정책의 시장세분화에 관한 연구
A Study on Market Segmentation of Policies for Demarketing Tobacco based on Characteristics of Consumers
- Resource Type
- Article
Text - Source
- 마케팅관리연구, 07/31/2011, Vol. 16, Issue 3, p. 101-123
- Subject
흡연 디마케팅 정책 시장세분화 Mixture Model Policies for Demarketing Tobacco Market segmentation - Language
- Korean
- ISSN
- 1229-7798