상품추천에서 할인가격의 영향과 활용
Effect and Utilization of Price Discount in Product Recommendation
- Resource Type
- Article
Text
- Authors
- 윤한성; 장목; Yoon, Han-Seong; Zhang, Mu
- Source
- 산업혁신연구, 09/30/2014, Vol. 30, Issue 3, p. 29-45
- Subject
- 연관규칙분석
상품추천
정상가격
할인가격
번들링
association rule
discounted price
normal price
recommendation
bundling
- Language
- 한국어(KOR)
- ISSN
- 2005-2936
Results of customers’ product selection should vary according to several factors including not only product recommendation but also discount of price, promotion, advertisement and so on. Several methods of product recommendation depend mainly on customers’ past purchasing records which may not usually include whether their prices are discounted or not. In this paper, we addressed the effect of price discount on the association rule and its utilization focusing on bundling. A recommendation procedure considering price discount is proposed and its effectiveness is shown through the result of an experiment. The result shows that suggested recommendation procedure is more effective for customers’ selections of products and total sales profit comparing the existing association rule based recommendation in which price discount is not considered.