This study investigates the effect of Chinese people’s level of cosmopolitanism on their purchasing intention in the context of political discord between China and the United States. To this end, a total of six hypotheses were established and tested. For 160 Chinese people, the scenario was conceived and tested as a 2×2 experimental design between the Chinese and US political disputes (positive and negative) as independent variables and the level of cosmopolitanism (high and low) as moderators. Chinese consumers' purchasing intention for US and Korean products was used as the dependent variable. T-test, ANOVA, reliability analysis, and descriptive statistical analysiswere adopted. The analysis revealed that, first, the purchasing intention of Chinese consumers for both US and Korean products was higher when the political relations between China and the US were positive than when they were negative. Second, the purchasing intention of Chinese consumers for both US and Korean products was higher when the level of cosmopolitanismwas high than when it was low. Third, even if the political relations between the US and China are negative, the purchasing intention of Chinese consumers for both US and Korean products was higherwhen the level of cosmopolitanismwas high thanwhen it was low.