Digital content industry is the core of emerging cultural industry. If it wants to realize the transformation from “Platform is king” to “Content is king”, it needs the external technology’s support. Content and technology restrict each other and develop jointly. Both of them promote the development of the digital content industry fundamentally. This article makes an analysis of content and technology’s present situation that base on a new point of view, and analyzes digital content industry’s developing status quo and problems from the microscopic level, then it proposes the idea of “content bank” , and shows that content bank’s operating system to promote the digital content industry to develop rapidly and healthily.