This study researched the relationship between the emotional consumption value and the intention to reuse dessert cafes, which focused on female college students. To verify the hypotheses derived from this study, a survey was conducted from March 17 to 28, 2022 on female college students who frequently have visited dessert cafes in Seoul and Gyeonggi Province. Even though the collected data is a total of 250 questionnaires, 220 samples were used as valid data for empirical analyses, excluding the questionnaires that did not meet the purpose of this study. The analytic results are as follows. First, the study found that the aesthetic consumption value had a significant effect on the hedonistic consumption value, but the symbolic consumption value did not have a significant effect on the hedonic consumption value. Second, the hedonic consumption value was found to have a significant effect on the intention to reuse. Through the results, this study identified the emotional consumption value that increases the reuse of dessert cafes. Also, this study will provide useful data for establishing a differentiated strategies for dessert cafes to retain loyal customers.