The purpose of this paper is analyzing the effects of responsive emotion and cognition of impulsive buying on re-impulsive buying. For this purpose, it needs to analyze whether responsive emotion and cognition of impulsive buying affects to re-buying and whether the emotion affects to cognition also. In results, the responsive emotions of impulsive buying lead to cognitions. Positive emotion of impulsive buying affects to post-buying evaluation significantly, and negative emotion of impulsive buying also affects to cognitive dissonance significantly. Empirical results show that the responsive emotions of impulsive buying lead to re-impulsive buying partly. Positive emotion affects to re-impulsive buying significantly, and negative emotion affects to re-impulsive buying. The responsive cognitions of impulsive buying lead to re-impulsive buying. Both of post-buying evaluation and cognitive dissonance affect to re-impulsive buying positively. It is interesting the positive relationship between cognitive dissonance and re-impulsive buying intention. It would be a reasoning that impulsive buying consumers who experience the cognitive dissonance make rationalization or pursuit social support for dissonance resolution. As a result, they would recover their positive attitude to impulsive buying.