This study investigates the pivotal role of cultural planners in addressing the crisis of local extinction by revitalizing local areas through diverse activities. These local cultural planners harness local characteristics by orchestrating cultural events and activities rooted in local identity. Specifically, the study focuses on how cultural planners in Jeju interpret and leverage local identity for local revitalization. Employing Giorgi's phenomenological research method within Paasi's conceptual framework of regional identity formation, this paper explores the influence of local identity on revitalization efforts and the integral role of local cultural planners in this dynamic. The findings reveal that both indigenous and migrant cultural planners are crucial in driving revitalization by utilizing local identity as a competitive resource and fostering community consensus. However, variations in strategies and methods for achieving community engagement were also observed. Jeju indigenous cultural planners tend to keep the local identity in its original status and let others learn and appreciate it, while migrant cultural planners tend to reinterpret and utilize the local identity with a new perspective.