With the rapid development of the commodity economy, people's aesthetic demand for product packaging is also gradually increasing. In the fierce market competition, th e first impression that product packaging brings to consu mers is particularly important. The purpose of the resear ch is to enhance consumers' desire to buy by grasping the characteristics of geometric patterns and proposing ef fective special edition packaging design plans based on p roduct characteristics and brand ideas. For this, literature research and case studies are used to understand the defi nition, characteristics, function and connectivity of geome tric patterns and special edition packaging. Five world-fa mous beverage brands and eight of the world's most accl aimed coconut milk brands were also selected as researc h areas. On this basis, sketch plans for 15 special edition packaging designs were drawn, and in the end, an expert interview was used to arrive at a special edition package with the most attractive geometric pattern. Therefore, a comparative survey was conducted on the degree of popu larity of the existing packaging of “coconut palm” coconu t milk and the updated packaging. The results showed th at there was an improvement in all aspects compared to the existing packaging. Through this article, incorporatin g unique geometric patterns in the development process of special edition packaging can satisfy the individualized demand of customers towards the commodities’ package, thereby increasing consumers' desire of purchasing.