[Purpose] This study aimed to understand the problems of the TV golf relay broadcasting and improve it, by analyzing the unsatisfying factors for the decline in rating of the golf relay broadcasting. [Method] In this study, the individual characteristics, watching time, the image of broadcast, and the image of commentators were regarded to be the important factors. [Result] The results of this study were as following; First, among the individual characteristics, the golf career was the only factor which influenced to the unsatisfying factor. Second, the watching time significantly influenced the information acquisition and programming. Third, the image of broadcast or commentators proved to be the important elements which influenced the unsatisfying factors directly. Based on these results, this study suggested the improvement directions of TV golf relay broadcasting like followings; offering various informations about players, efforts of commentators to improve their ability of commentary and expertise, and the diversification and differentiation of the golf programs.