The field of application of video technology is becoming wider and the consumption of video contents is also increasing. At this point, understanding consumer responses to panoramic video is very important for the development of media technologies and improve customer satisfaction. This study aims to derive practical and political implications through in-depth exploration of consumer responses and opinions about UWV panoramic video developed by ETRI. For this purpose, this study conducted a focus group interview with 55 general consumers and analyzed the data in a qualitative way. The results of this study are as follows. First, consumers' positive and negative responses to UWV were derived. The seven positive responses were presence, additional information acquisition, relative advantage, attention, magnificence, novelty and fun, and immersion. On the other hand, the seven negative responses were excess, unfocused, visual fatigue, low perfection, airless, stimulation, and annoyance. Second, to improve the UWV, consumers wanted to freely select the size and the ratio of the screen, and requested compatibility between various media devices. It also suggested that UWV-specific content optimized for devices should be continuously developed and visual fatigue should be reduced. Third, consumers suggested that UWV would be suitable for various purposes such as commercial purposes, rest and healing, education, games and entertainment as well as TV at home. Fourth, consumers proposed important issues about UWV broadcasting policy. Consumers wanted to ensure the right to choose a broadcasting transmission system and to take gradual changes in consideration of consumer demand. Consumers also demanded that information on broadcasting policy be effectively provided through appropriate media and that the cost burden should be reduced. Consumers have argued that the laggards should be prevented from being isolated or discriminated in the market.