Artificial intelligence navigation products may be more accurate or efficient than existing products, but drivers prefer human services to artificial intelligence. In addition, although artificial intelligence is somewhat mechanical and insensitive, it is largely influenced by drivers' stereotypes that artificial intelligence will be more difficult to understand than human experts on individual unique needs. This is because artificial intelligence is based on statistical analysis of big data related to universality and group average rather than individual uniqueness. This study decided to explore whether artificial intelligence navigation is unfriendly when geographical characteristics are unique. It was also intended to see how these effects interact with the uniqueness of individual drivers. If local uniqueness, such as individual uniqueness, negatively affects artificial intelligence navigation preferences, the reason will also be considered. Study 1 revealed that in the context of self-driving, drivers prefer to meet human experts over artificial intelligence in navigation over other drivers. This reflects expectations that experts will better understand individual uniqueness than artificial intelligence in light of the theory that they recognize uniqueness more than others. This logic was supported by the mediating test. In Study 2, drivers with a high tendency to pursue uniqueness preferred professional services to artificial intelligence in navigation use. This trend was more pronounced in regions with unique feelings(=Mongol) than in regions with less unique feelings(=USA). On the other hand, drivers with a low tendency to pursue uniqueness did not show this pattern. They preferred artificial intelligence navigation as well as geographic experts. In conclusion, this study suggested in various contexts that uniqueness can undermine artificial intelligence navigation acceptability. The slower-than-expected spread of AI may not be due to technical problems, but to humanistic anxiety such as human alienation that individual uniqueness can be wiped out.