The purpose of this study is to analyze the relationship between value consciousness, consumption satisfaction and repurchase intention according to sports consumption of MZ Generations. From March 17 to 23, 2021, an online survey was conducted using Google for MZ Generation (born in 1995-05), a residential area in Seoul and the metropolitan area. A total of 296 respondents responded, and 287 copies (97%) were used for the final analysis, excluding 9 questionnaires with low reliability. For data processing, SPSS 23.0 and AMOS 23.0 were used, and frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis were performed. The results of data processing are as follows. First, the value consciousness according to sports consumption of MZ Generations had a significant effect on consumption satisfaction. Second, the value consciousness according to sports consumption of MZ Generations had a significant influence on repurchase intention. Third, consumption satisfaction according to sports consumption of MZ Generations had a significant influence on repurchase intention.