Since the percentage of vehicles equipped with Hi-pass, an electronic toll collecting device, has increased rapidly, it is very crucial to determine the optimal location of Hi-pass lanes at a toll plaza in terms of traffic control and operation. In this study, the appropriateness of existing Hi-pass lanes of a toll plaza is evaluated considering its physical geometry and traffic characteristics. A new evaluating criterion called "traffic dispersion rate" is developed in order to measure the level of traffic spreading across the toll booth lanes at a toll plaza. Logistic regression models are constructed to estimate the relationship between the traffic dispersion rate and its affecting variables. The model estimation results show that several variables including Hi-pass lane traffic volume, length of toll plaza, entering/exiting taper lengths, and locations of Hi-pass lanes. The results also suggest that traffic dispersion rate can be increased by adjusting the location of Hi-pass lanes. The study enables us to quantify traffic dispersion rate which can be used to optimize the location and operation of Hi-pass lanes at toll plazas.