This thesis is a case study on JD’s distribution network for its international B2C market. Jingdong.com is one of the most famous online retailers on China Internet Commerce market. After 2010, B2C has already become the main economic growth momentum on China online market. Differentiated from Tmall.com, which acts as a transmission role, JD’s main business model is to do direct purchasing from the manufacturers and then to resell the products to consumers. Such way not only ensures the authenticity of the products, but also requires an extensive distribution network and both of the two together are working as the core competitive strategy for JD. Until June, 2015, JD’s distribution network has covered 2043 districts and counties. It owns 7 levels A distribution center, 166 logistics warehouses in 44 cities and offers overnight delivery for 50% of the area. Moreover, “zero tolerance” policy is adopted whenever a counterfeit article is found and thus JD has built its credibility among consumers. From 2008 to 2014, the average growth of B2C overseas direct purchasing market has recorded as 94% yearly. On one respect, the Chinese government encourages such purchasing as it is considered helpful to stimulate the domestic demand market. And on the other respect, from the consumers’ point of view, overseas direct purchasing offers a wider range of choice on certified goods, which can ensure the quality of the goods. Among the consumers of overseas direct purchasing market, people who were born in the 1980s account for 60% of the total. Chinese consumers show particular interests in Korean clothes, fashion accessories and cosmetics among other products. For small and medium-size enterprises in Korea, it is practical for them to take advantage of such worldwide B2C enterprises to get into the Chinese domestic demand market as the first step, even without establishing a branch in China and acquiring related quality licensing, because such way comparatively needs lower cost and produces higher efficiency. As for the small and medium-size enterprises of South Korea, whose experiences and general environment are poor, I believe that establishing a bridgehead by occupying a place in such major overseas direct purchasing online retailer is the very first step to enter the Chinese domestic demand market. The thesis is trying to propose a suggestion for the straggler enterprises in Korea to find a way to relate to the fast changing environment in China, such as O2O, Fintech and so on, so as to grasp opportunities to take another leap.