[Purpose] The purpose of this study was to give basic data for golf coaches to bring up with efficient coaching method by looking through the effect of communication type on exercise flow and adherence intention. [Method] 343 questionnaires were given out to indoor and outdoor golf practice ranges located in Seoul and Gyeonggi region, and a total of 309 questionnaires were used as a final validity sample. [Result] First, golf coach's verbal and non-verbal communication partially had a signigicant influence on exercise flow. Second, golf coach's verbal and non-verbal communication partially had a signigicant influence on exercise adherence intention. [Conclusion] As shown in the result, golf coach's communication method is the big key to exercise flow and adherence intention. Therefore, golf coaches should bring up with more efficient and effective communication method to have successful golf lesson.