As online-based video content platforms such as cable, OTT, and social media have diversified in recent years, a phenomenon different from the content market structure of existing traditional media has emerged. As media changed to a freer and more granular structure, the boundaries of content producers became blurred and the amount of content increased exponentially, with the core leadership of media transferred from a handful of producers supplying content to consumers. Therefore, content producers are making great efforts to increase the program awareness of viewers who take the lead. The importance of the opening title, which shows the program concept in a short time, is increasing rapidly. However, it often remains in simple motion graphic production or is only a one-off due to reproductive factors. In order to create a high-quality opening title, it is necessary to understand the characteristics of the video language and analyze various applications of rhetoric for high-quality expression. Therefore, in this study, we examined which linguistic symbols and visual analysis elements of rhetoric can be expressed in order for the opening title to attract viewers' attention, focusing on entertainment programs with a relatively clear concept in Korea. As a result of this study, it was found that metaphors were commonly expressed in storytelling in the entertainment opening title, and emphasis or exaggeration were often used for motion graphic effects or screen conversions. It was also found that symbolism and connotation were the main components of visual analysis. Another finding was that iconographic messages and visual enjoyment were applied through various font production and color change methods. In the future, if those who wish to take an OAP job understand the interpretation of rhetorical expressions and apply this understanding to production, they will produce a more systematic and efficient opening title and thus enhance the genre development of OAP.