In response to the growing issue of youth unemployment, compounded by aglobal economic slump, this study investigated the factors influencing collegestudents' intentions to start their own businesses. Utilizing the Push-Pull-Mooring(PPM) model from migration theory, we performed a hierarchical regressionanalysis to pinpoint the motivations for college students consideringentrepreneurship as a career choice. Our sample comprised 301 college students. We discovered that the push factors of unemployment and future uncertaintyhave a positive impact on entrepreneurial intentions, suggesting that collegestudents are propelled towards entrepreneurship due to anxieties over job scarcityand the instability of future employment. Pull factors like self-realization,financial gain, the existence of a start-up support system, and digital proficiencyalso positively influenced entrepreneurial intent. Conversely, the mooring factor offear of failure negatively affected this intent. When comparing the impacts ofthese factors, the order of influence was as follows: future uncertainty,entrepreneurial support systems, digital skills, self-realization, job scarcity,financial success, and fear of failure. These results carry meaningful academicand practical implication providing insight into the societal and personaldynamics that drive or deter entrepreneurial pursuits among college students.