The purpose of this study is to empirically examine consumers’ intention to use ESG management activities of Chinese online distribution companies, where ESG management activities are rapidly progressing in the global market where corporate ESG management is becoming inevitable. In this study, an online survey was conducted targeting consumers using online distribution companies in China, and the hypothesis was verified using the collected data of 300 samples. Result of this showed that, First, as a result of confirming the relationship between ESG-related consumer characteristic factors consisting of perception of importance of ESG, subjective knowledge, and consumer education experience, and attitude to using ESG management companies, perception of importance and consumer education experience are related to attitude to using ESG management companies. showed a significant effect. Next, the attitude to using ESG management companies showed a significant effect on the intention to use and word of mouth, and the influence was also high. Finally, as a result of verifying the moderating effect of consumer citizenship, it was confirmed that the perception of importance of using ESG management companies and the influence of consumer education experience are regulated through consumer citizenship. This study is meaningful in terms of academic and practical aspects as it confirms the moderating effect of consumer citizenship, which recognizes the social impact of personal consumption in a changing consumer society, and conducts an empirical investigation of consumers using online retail companies in China. Through the importance of ESG-related consumer characteristic factors identified in this study, consumers can form a correct perception of ESG for sustainable development and a positive attitude, intention to use, and word of mouth about ESG management companies. It can be used as basic data to prepare plans for education and information provision, and in terms of marketing, it aims to provide strategic implications for identifying ESG-related consumer characteristics and preparing an ESG management system.