Managing the gatekeepers: a case study of research within an Asian context
- Resource Type
- Academic Journal
- Authors
- Berwick, Patricia; Ogle, Alfred; Wright, Philip
- Source
- Management Research News, 2003, Vol. 26, Issue 5, pp. 53-59.
- Subject
- case-report
Case study
cat-HOB
HR & organizational behaviour
cat-MSOP
Management science & operations
Research results
Asian studies
Case studies
- Language
- English
- ISSN
- 0140-9174
The case study described in this paper, concerned the Macau Grande Prix. Various research objectives were formulated and it was decided to use a face‐to‐face administered questionnaire to gather the data. The subjects were individuals (fans) who were attending this event and the questionnaire was to be administered while the event was taking place. This paper, then, will outline the issues faced when conducting this research and draw implications for future reviewers and researchers.