PurposeThe conventional textile dyeing process requires various operational characteristics, and determining the most reliable factor in dyeing performance has always been a challenge for the textile industry. Thus, the present paper aimed to evaluate the process sensitivity of C. I. Reactive Blue 194 dyeing of cotton fabric using a statistical technique.Design/methodology/approach An L27 orthogonal array-based Taguchi's methodology was used with six parameters and three levels of each parameter. The signal-to-noise (S/N) ratio and analysis of variance were studied using total fixation efficiency (T%) as the response of the process sensitivity.Findings Results showed that dyebath pH was the most influential factor on the process and total fixation efficiency (p-value = 0.00 and contribution percentage 45.03%), followed by dye-fixing temperature, dye mass, electrolyte concentration, dye-fixing time and material to liquor ratio.Originality/value Overall this study provides a foundation for the determination of dyeing process sensitivity that will be useful in textile industries toward further development.