Creating the Mobility and Technology Experience - Trip specific assessment of automotive display applications
- Resource Type
- Conference
- Authors
- Stegmuller, Sebastian; Kern, Mira; Werner, Maximilian
- Source
- 2022 29th International Workshop on Active-Matrix Flatpanel Displays and Devices (AM-FPD) Active-Matrix Flatpanel Displays and Devices (AM-FPD), 2022 29th International Workshop on. :60-63 Jul, 2022
- Subject
- Communication, Networking and Broadcast Technologies
Engineered Materials, Dielectrics and Plasmas
Photonics and Electrooptics
Robotics and Control Systems
Technological innovation
Active matrix technology
Technology management
Conferences
Entertainment industry
Research and development
Automotive engineering
- Language
The following article gives an outlook on future apllications for automotive displays and shows a way how to deal with assessing that kind of future product-service-combinations within the innovation and technology management. A stepwise approach, based on Brown's integral understanding of innovation, is described, and shown on the example of future in-car entertainment services. The method might help readers to evaluate innovation opportunities of technical display-innovations and to minimize the risk of possible market failures of R&D projects.