This research investigates the intricate relationship between sustainability adoption and the financial performance of startups in the Indian business landscape. Utilizing data from a survey conducted among 152 startups, the study employs robust statistical analyses, including regression to discern the impact of sustainable practices on financial outcomes. Positioned at the nexus of global imperatives for sustainable development and the pragmatic challenges faced by startups, the research addresses the unique context of India’s entrepreneurial ecosystem. By combining empirical insights with statistical rigor, the study illuminates the mechanisms by which sustainability affects financial health. This study provides actionable information for startup decision-makers, informs policy discussions, and broadens scholarly discourse on the symbiotic relationship between sustainability and financial performance. Its findings are relevant to a wide range of stakeholders, providing a nuanced knowledge of how entrepreneurs might navigate the convergence of sustainability and economic resilience within the unique contours of the entrepreneurial scene.