A Novel Conceptual Model of Trust for Online Matchmaking Portals
- Resource Type
- Conference
- Authors
- Mamta; Saxena, Monika
- Source
- 2022 Seventh International Conference on Parallel, Distributed and Grid Computing (PDGC) Parallel, Distributed and Grid Computing (PDGC), 2022 Seventh International Conference on. :104-107 Nov, 2022
- Subject
- Computing and Processing
Space technology
Computational modeling
Process control
Organizations
Aerospace electronics
Grid computing
Filling
Indian matchmaking
online matrimonial
trust
conceptual model
- Language
- ISSN
- 2573-3079
In India marriage is an important Phase of an individual’s life and marriage gives social adulthood. Matchmaking in India is a face-to-face process with family and relatives where parental involvement is highly preferable. Introduction of technology in matrimonial space have changed traditional time-consuming process and gives more power and control to an individual. To marry they do not have to depend on relative, friends and mediator ‘s suggestions. Today’s youth go online for dating and want more control for partner selection. Virtual platform of matchmaking is an interactive platform that attracts customers to use. Virtual platform of matchmaking offers attractive services and facilities. At present India have more than hundred virtual matchmaking portals and almost all have same features. Sometime similarity misleads the people. Trust is a first vital condition for customer in online environment to start any type of transactions. It is an important factor for selection anything. Lack of customer trust may lead to loss of reputation and revenues. This can be an unrecoverable loss because with lesser number of customers organization cannot be able to generate expected profit. So, it is vital for online matchmaker to address the trust issues for their prospective and existing customer for customer’s happiness and for more benefits to their organization and to customers also. Researcher proposed a conceptual model of trust for virtual matchmaking portals.