Design of PM-assisted synchronous reluctance motor (PMaSynRM) is usually used to enhance the performance of synchronous reluctance motor (SynRM). Permanent magnets are added into rotor flux barriers based on optimized synchronous reluctance motor rotor geometry. However, the level of saturation for the rotor magnetic path is different between a PMaSynRM and a SynRM due to these added magnets, thus PMaSynRM rotor geometry need to be re-optimized. In this paper, geometry optimization parameters of PMaSynRM with ferrite magnets are investigated to maximize average torque ampere ratio and minimize torque ripple using Finite-Element Analysis (FEA). Finally, a prototype is built and tested to verify the investigation and comparison to simulation results are also given.