With development of the society, improvement in intelligent technology, interactive technology comes into being and becomes a strong support for rural vitalization development in a new era. Under the grand background of digital strategy, interactive technology should be applied to the display and dissemination of "Jinchu famous towns" animations. It’s an innovation on traditional animation as it can fully display the art of animation and allows viewers to participate. In the meantime, we shall creatively use interactive technology to enhance viewer’s sense of fulfillment and experience and realize the goal of using interactive technology to support the innovative development of "Jinchu famous towns" animations.