Systemic archetypes for value co-creation based on collaborative cores: Case study at a telecommunication company
- Resource Type
- Conference
- Authors
- Aristizabal, Miguel; Urrego, German; Perez, Ana; Echeverry, Jaime; Gonzalez, Liliana; Gonzalez, Mauricio
- Source
- 2014 9th Iberian Conference on Information Systems and Technologies (CISTI) Information Systems and Technologies (CISTI), 2014 9th Iberian Conference on. :1-4 Jun, 2014
- Subject
- Communication, Networking and Broadcast Technologies
Computing and Processing
Robotics and Control Systems
Signal Processing and Analysis
Software
Companies
Speech
Surges
Internet
Lead
Collaboration
perceived value
cocreation
cocreation systemic archetypes
language philosophy
speech acts
- Language
- ISSN
- 2166-0727
Currently value creation is not an exclusive aspect of the company; the client´s co-creator role has taken preponderance due to the contribution of co-creation models, which demonstrate its utility empirically but does not take into account value construction with a systemic approach. The present work proposes a co-creation model through systemic archetypes that allow the capture of value elements, which arise from the service use experiences. The register of attributes through software is used after the client´s expression of the attributes using a constructive dialogue for which a qualitative focus is adopted in order to find a socially constructed meaning, having as research central axis the interpretative phenomenological analysis. The results show that the methodology allows the value capture through the evaluative speech acts which belong to the language philosophy.