The new media technology platform to pay by purchasing effects based on the internet, Mobile Phones is not to abandon the traditional advertising this purpose the same time, an increase of Pay-for-project, and the combination of mobile phone platforms, networking platforms and existing sales channels, to fully enable businesses to interact with consumers shopping, and will translate into a price war on the buying behavior of consumers real benefits. This article take the real estate interaction marketing as an example, discussed Raffle of mobile phones to Pay by purchasing Effects in the new media service application.